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Tuesday 14th June 2005 Dear Friend, It's been a long while since we last met and I fully expected that summer would be here by now, but it’s decided to be fashionably dodgy this year being one minute hot and another cold. One of my childhood heroes whose been an inspiration and motivation for me through my music life has been Michael Jackson, and it was fantastic to hear the phenomenal news that he's been acquited of all charges! Anyway, I want to tell you about a great initiative for mums and toddlers here in London! Bring along your toddler and let them drum and develop through music! Dads can come too! If you want to know more and register, check out Mini Music Makers So to this week's topic... what I'd like to share this week is the magic behind really getting yourself out there. To do this, its instrumental to create and utilise the right language before you can begin to think of ways of going out there. Get stuck in and begin attracting the right performances for you. Thank you for reading the Musicians Development newsletter. If you enjoyed it, please encourage your friends to subscribe at the website - but only if you think they have a few minutes to spare! |
Become Performance Attractive! |
This article will show you how to make yourself more Performance Attractive by standing out in the musicians’ marketplace. One of the secrets of attracting lots of performances to you (as opposed to pushing hard to get them, like you may be doing now) is to stand out big time and offer things others don’t. There’s a standard marketing term called the USP, Unique Selling Proposition, that’s going to be very important in helping you (and prospective performance managers) figure out why they should hire you as opposed to the other musician down the street. Let’s face it, as human beings we are all unique and different. As musicians (especially self-employed!), we all have something that sets us apart from everyone else, including our friends and competitors. We may have a different genre or playing style, a pitch that has more benefits, a speciality or music niche that we know better than anyone else does. It is crucial for you to identify and communicate whatever sets you and your music style apart from others. If you can offer the Latin style with an Asian spice in it, why not tell them. Imagine one of your potential performance managers looking through the phone book and seeing 65 musicians and ads for your category. How would you stand out? What would make them call YOU as opposed to the next musician? Be able to clearly communicate what your USP is whenever speaking to a potential performance or venue manager. Your Unique Selling Propositions answers these questions:
Grab a pad of paper and take some time to think about what you offer as opposed to what your competitors offer and write this down. Write in detail. Even go one step further and write down a whole list of songs you play and the different styles you play them in. Maybe this will inspire you to go even further and try new styles for existing songs and become even more creative. If you want to make it straightforward so that you REALLY stand out, write down and create a marketing document stating the 10 things that make you different from your competitors and give it to potential performance and venue managers as one of your Performance Attraction tools. Take another step and send an email out to everyone you know letting them know what you can offer them through your music. Ask them to tell others. This works magic. Whether now or later, you’ll get people coming to you asking you to perform, teach and much more. Remember what we’ve discovered in previous editions of this newsletter – the universe will respond to your desire! |
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