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Saturday 16th July 2005 Dear Friend, I've been so busy with various meetings and furthering the Law of Attraction in my personal life recently that I just didn't feel like getting down and letting something flow out of me for this edition of the newsletter. Now its Wednesday, the last few weeks have just flown by and I feel pulled towards writing another edition of this newsletter whilst sitting here in the humidity of my home's living room having spent a day just totally chillin'! I hope your life is unfolding just as nicely. Also, we can't forget the whole disaster in London two weeks ago and today too! For me, this seemed to disrupt the energy's flow just when I was seeing this whole shift and everyone was looking much happier in today's world, but all the same, I hope that all my London friends here on this list, are all well! This week though, I want to delve a bit more into a special venue of mine. All the best, Kavit P.S. There's just a few more spaces left at this year's Tabla Summer Camp, so please ensure you hurry and book your space! |
The Local Coffee Shop! |
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Many musicians complain about the lack of gigs they have, but when I ask them to look closely at the type of venue they are searching, the repeated pattern seems to be clubs, stadiums, concert halls and pubs. What I would like to share with you is this... keep a look out and be totally aware of the possible gig locations so that you're not limiting yourself. How about restaurants, parks, malls or my favourite, the local coffee shops? Coffee shops are the next link in the chain of great gigs. Depending on the venue, you can drop in several times and build links with staff and get a feel for the type of customers that come there. Make it your second residence! Depending on the type of music, coffee shops represent the perfect venue for musicians to meet with their perfect audience, and if they are your right audience, what must your audiences be doing if they’re not watching you? Drinking coffee :) Coffee shops are great places for people who want a break from both work and home. It’s like the middle space, or the third space. I personally like these places because it’s nice and cosy, allowing you to build deeper relationships with the crowds. Something that works day in, day out is the power of repetition. If people see your name several times, they remember it, and create a link in their mind. By placing several posters in the coffee shops where the same people go everytime between home and work, it becomes something they cannot miss, and they will definitely remember it. You can guarantee most of them will be at your event. So how do you get booked? Pay attention to the peak and off-peak times at the coffee shop as you can use this to your advantage really easily. If you play in the morning when it’s peak time and attract many customers for the shop, you’ll notice that the lunch area may be very low in customers, so pitched correctly, you could ask the shop management if you could play in the afternoon, and attract the customers that way. Don’t expect to be paid by the coffee shop management, but one way to grow your audience is to collect mailing list signups. This way you can inform them by post or e-mail where you are performing next because there will definitely want to be a part of your music. The most important thing is that you have already built up great relationships so that you can emphasise how you will bring more people to their place. |
How can I help you? |
Coaching can help you in your life tremendously whether you want to pay attention and improve a part of your personal or professional life. Along with this edition of the newsetter, if you are looking to find the perfect venue that suits your music and comes with your perfect audience, let me help you. With my experience and skills, I invite you to work with me on a one-to-one basis to help you find what's right for you, and move forward to achieving your desired results. Take the next step and get in touch with me using the details below. |
| Tel:
(+44) 020 8930 5948 |