|
Is
your site an AAM site?
Or
is your site an AAY site?
Haven't
got a clue what I am talking about?
What
I mean is this:
An
AAM site is an "All About Me" site where you just
talk about yourself and how great you are! You do not talk
about the clients problems or challenges.
An
AAY site is an "All About You" site - here you talk
about the problems they are facing and how you can help sort
them out.
Which
one is best?
Definately
an AAY site. That doesn't mean that you do not talk about
yourself because you need to do that but your overall design
and look and feel should communicate that you understand the
prospects problems and you are the right person to fix them"
Sean
McPheat |
